Our Vision

Our Vision

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping girls raise their self-esteem and realise their full potential.

Our global research shows six out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sport, to visiting the doctor, going to school or even offering their opinions. We also know that as many as nine out of 10 girls want to change something about their appearance. Clearly something needs to be done – and that's where we come in.

The Dove Self-Esteem Project

In 2004, we founded the Dove Self-Esteem Project to help girls grow up feeling happy and confident about the way they look.

Together with our Global Advisory Board of leading experts, from fields such as psychology, health and self-esteem, we've devised a programme of world-class resources, many of which have been scientifically proven to significantly increase body confidence and self-esteem in young people.

Our resources are designed to be used by parents, teachers, mentors and youth workers to engage and support young people, aged seven to 17, on the issue of low body confidence. They are all free to download and use, and range from articles, action-plans and conversation starters, to activities, videos and workshops.

Take a look at some of our Dove Self-Esteem Project resources

Reaching 17 million young people with self-esteem education

Since launching the Dove Self-Esteem Project more than 10 years ago, 17 million young people in 112 countries have benefited from our programmes. More than 625,000 teachers have delivered a Dove Self-Esteem Project workshop and more than 1.5 million parents have benefitted from our online tools. No other organisation is acting on the same scale or with the same impact as we are.

We believe everyone has a role to play in building girls’ body confidence and self-esteem. If you would like to join our movement, check out our free Dove Self-Esteem Project resources.


We know we can’t change the world alone. So we have sought out and are working with some inspirational partner organisations to help us achieve our goals. Together with groups such as the World Association of Girl Guides & Girl Scouts we are reaching even more girls with self-esteem education that will help girls aim high in life. To find out more please visit our partners page


The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010

The Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty was a global effort launched in 2004
to serve as a starting point for widening the definition and discussion of beauty.
It all stemmed from a piece of research that uncovered the difficulty women
have in recognising their real beauty.
Learn More

Your Purchase Helps Build Self-Esteem

Buying Dove helps provide inspiring
self-esteem programs to girls.

We'd love to hear your
thoughts and answer
your questions

If you'd like to call us, our careline
number is: 0800 0851 548 (UK only) or
1850 404 060 (Ireland only)