Our Vision

Our Vision

At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.

Why is this important? Dove global research shows:


Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.

6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even offering their opinions.

At Dove we believe that women and girls of all ages should see beauty as a source of confidence, not anxiety. And when women and girls choose not to participate fully in life, society as a whole misses out. So we’re on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.



The Dove Self-Esteem Project

The Dove Self-Esteem Project was founded in 2004 to help the next generation of women grow up feeling happy and confident about the way they look.


The project delivers self-esteem education to young people (primarily girls) aged 8-17 years through lessons in schools, workshops for youth groups, and online resources for parents. Take a look at some of our resources here.



Reaching 15 million young people with self-esteem education

We are working to reach more than 15 million young people with self-esteem education by the end of 2015. We are well on our way, having reached more than 11 million so far, but there are many more girls to reach. We want everyone to play their part in helping build girls’ body confidence and self-esteem to help them reach their full potential. You can help by getting involved in the Project.



Partnerships

All of our self-esteem resources are developed in consultation with experts: global authorities on the issue of girls’ body confidence as well as those with a very real, practical understanding of girls. We’d love to introduce you to some of the experts we work with here. We also work with partner organisations that share our common goals. Our partners help us to develop impactful materials and deliver them to even more young people.



References:

The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010

The Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty was a global effort launched in 2004
to serve as a starting point for widening the definition and discussion of beauty.
It all stemmed from a piece of research that uncovered the difficulty women
have in recognising their real beauty.
Learn More

Your Purchase Helps Build Self-Esteem

Buying Dove helps provide inspiring
self-esteem programs to girls.

We'd love to hear your
thoughts and answer
your questions


If you'd like to call us, our careline
number is: 0800 0851 548 (UK only) or
1850 404 060 (Ireland only)